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Back in 2013 Vans and Marvel came together to release a footwear and accessories collection. Well, their at it again, but this time they’ve upped their game. The two companies have teamed up once more to create a brand new super hero collection that features more than just footwear. We first discovered the story from WWD.com where they shared the exciting details.

What’s happening:

  • Vans has partnered with Marvel to release a super hero collection featuring the some of the company’s most popular heroes.
  • According to the Vans website, the new collection is set to release on Friday, June 8th.
  • The Vans x Marvel collaboration will be available in Vans retail stores and select locations globally.
  • Fans will still be able to purchase the unique footwear, however this collection will include, clothing, accessories, and outerwear featuring Marvel characters and Vans logos.
  • The heroic mashup will include fan favorite characters:
    • Black Panther
    • Deadpool
    • The Avengers
    • Iron Man
    • Hulk and more!
  • Vans also assures fans, that the heroic women from the comics will get plenty of love too. Several strong female characters will be part of this collection including:
    • Black Widow
    • Medusa
    • Scarlet Witch
    • Storm and more!
  • Vans x Marvel will feature items for men, women, and children so everyone can express themselves with their favorite heroes.
  • Additionally, Vans Customs will offer three exclusive Vans x Marvel designs that fans can use to create their own custom look. The Vans x Marvel exclusives will be available for a limited time starting on June 8th.

Some of the Footwear collections:

What Vans is saying:

Ashley Ahwah, senior director of global footwear merchandising for Vans: “For this collection, we have 70-plus SKU’s across footwear and apparel. This was definitely a unique project because we tried to capture the essence of Marvel.”

Ashley Ahwah on this collection compared to the 2013 collaboration: “This season we have true, robust collections across men’s, women’s and kids.”

Ashley Ahwah on the expected reception from shoppers: “When we approach these projects, the overall goal is to drive energy and promote sell-out from our consumers. That is definitely something we’re anticipating.”

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