Since January, Disney has been releasing new Mickey Mouse inspired merchandise to celebrate his 90 years. A new wave of items hits stores today with more  rolling out through the rest of the year. Disney has partnered with several companies to offer fun exclusives and limited edition items that every Mickey Mouse fan will want to have.

Mickey Collectables:

  • A new collection of Mickey Mouse merchandise has been released for the celebration of his 90th birthday. Fans can pick up their favorites (or all of them) at select retailers. From Hot Wheels to ice cream treats, Mickey Mouse has never looked so good!

Hot Wheels Mickey Mouse 90th Birthday Vehicles:

  • Hot Wheels has partnered with Disney to create a brand new set of Mickey through the decades. With exclusive packaging and graphics of Mickey, this 8-car set will have Disney and Hot Wheels fans clamoring for more! This set is available exclusively at Walmart.

Mickey’s 90th Deluxe Figure Set:

  • 10 highly detailed Mickey Mouse figures and features special 90th Anniversary packaging. Mickey comes dressed in some of the most iconic styles he’s worn through the ages including: Plane Crazy Mickey, Pie-Eye Mickey, Sorcerer’s Apprentice Mickey, Steam Boat Willie Mickey, Mouseketeer Mickey, Comic Mickey, Clubhouse Mickey, New Shorts Mickey, and exclusive Golden Mickey. Each figure comes in a unique pose and stands 3” tall – the perfect size for both play and display! Available at Target, Amazon, and Walmart.

Mickey’s 90th Anniversary Bean Plushes:

  • Dressed some of his most iconic styles these adorable Mickey plush friends are highly detailed and made with soft deluxe fabrics. Both kids and adults will love collecting all iconic versions of Mickey in celebration of his 90th birthday! Each plush is available at Target. All plushes sold separately.

Anniversary 2-Pack Mini Figures:

  • These surprise Mickey Mouse shaped capsules contain two 2.25” figures inside – open the capsule to reveal the two new additions to your Disney collection! Collect Mickey Mouse through the ages with these highly detailed posed figures. Each capsule is sold separately, and figures come in a fun mini size – perfect for kids and collectors alike. Available at Target, KMart, and Walmart.

Steamboat Willie Plush:

  • Steamboat Willie Mickey is a classic to treasure, featuring super soft fabrics and exceptional character detail. Just like in the iconic Steamboat Willie short dating back to 1928, Mickey appears in black & white and is dressed in the signature Steamboat Willie outfit with matching Captain’s hat. He even holds a felt ship wheel in his hands and sways along to the Steamboat Willie song with a press of his hand! Requires 3 x AA batteries. Available at Amazon, Target, and Walmart.

Tasty Treat:

  • Along with collectable items, Ample Hills Creamery has created 3 limited edition ice cream flavors featuring Mickey Mouse. The new flavors are available for pre-orders and will be shipped right to your door starting in mid to late September. Several retailers will also carry the tasty pints in store beginning in October.
    • Triple Chocolate Surprise:  Smooth chocolate malted ice cream mixed with chocolate fudge birthday cake and swirled with velvety ribbons of dark chocolate buttercream frosting and Mickey-shaped white chocolate pieces bursting with even more fudge.
    • Confetti Celebration: Sweet cream ice cream with colorful confetti cake bites, ribbons of yellow buttercream frosting and yellow Mickey-shaped white chocolate candies filled with lemon cream. Every bite is a sparkle of technicolor magic from Mickey’s wand.
    • Peanut Butter Jubilee: Smooth vanilla bean ice cream mixed with chunks of strawberry cake, swirls of peanut butter frosting and Mickey-shaped peanut butter pieces packed with house-made strawberry jam.