German luxury vehicle manufacturer Audi has announced a partnership with Disney to create a “new media type” for the eventual self-driving cars we will have, according to Roadshow.
- Disney and Audi will meet at Consumer Electronics Show (CES) 2019 to reveal this new project.
- The project revolves around the concept of the “25th Hour,” which refers to the time drivers with gain with the eventuality of self-driving vehicles.
- The partnership will reportedly lead to the creation of what is being called a “new media type” that will be unlike anything we’ve ever seen and will entertain passengers of these autonomous vehicles.
- Roadshow speculates on virtual and augmented reality technologies being employed for this new project.
- Audi has also come up with a
- Earlier this month, it was reported that Walt Disney World’s self-driving cars were being held up due to a complicated legal battle between the companies responsible for the technology.
- CES 2019 will be held January 8 through 11 in Las Vegas.
What they’re saying:
- Nils Wollny, Audi’s head of digital business strategy and customer experience, on how the partnership with Disney came to be: “You might be familiar with their Imagineering division, they’re very heavy into building experiences for customers. And they were highly interested in what happens in cars in the future”
- Wollny on the technology and their plan for it: “There will be a commercialization or business approach behind it. It’s not something where two friends come together to [start] something vague, [and say,] ‘Maybe it’s not, maybe it is.’ It’s very specific. We have a very specific plan.”
- Wollny on what the partnership is working on: “I’d call it a new media type that isn’t existing yet that takes full advantage of being in a vehicle. What we’ve focused on is not a pure — not at all a classic marketing partnership, [of the sort] that very often happens between automotive companies and media companies. We created something completely new together, and it’s very technologically driven.”