Disney has announced they’ve hired former Netflix executive, Tehmina Jaffer, to help with the launch of the Disney+, the company’s upcoming streaming service.
What’s happening:
- The Hollywood Reporter is writing that the Walt Disney Company has hired former Netflix executive Tehmina Jaffer.
- Jaffer is being brought on board to help launch and run Disney+, the company’s upcoming streaming service.
- She will serve as senior vice president of business affairs for Disney’s direct-to-consumer and international segment, and "will lead all aspects of business affairs strategy, policy and procedure for the Disney+ content and marketing team."
- Jaffer is also expected to work closely with Disney-ABC Television.
- Disney+ is slated to make its debut in late 2019 and will be a direct competitor with Netflix.
About Tehmina Jaffer:
- During her time at Netflix, Jaffer served as a director of original series. She helped to develop business strategies for some of the streamer’s biggest shows including:
- 13 Reasons Why
- Narcos
- Maniac
What they’re saying:
- Ricky Strauss, president of content and marketing for Disney+: "Tehmina is an outstanding executive whose expertise and experience will provide tremendous value as we continue to ramp up our Disney+ original programming efforts. Her insights into the evolving nature of deal-making in the streaming space are vital to our efforts. Tehmina is smart, innovative and hardworking and I couldn't be more excited to have her join us."
About Disney+:
- The streaming service will provide subscribers with new, original content from Disney along with access to hundreds of titles from their vast library.
- New shows and films in production include:
- Live-action Star Wars series The Mandalorian
- A High School Musical series
- Live-action Lady and the Tramp film
- Feature adaptation of YA novel, Stargirl