Disney has announced they’ve hired former Netflix executive, Tehmina Jaffer, to help with the launch of the Disney+, the company’s upcoming streaming service.

What’s happening:

  • The Hollywood Reporter is writing that the Walt Disney Company has hired former Netflix executive Tehmina Jaffer.
  • Jaffer is being brought on board to help launch and run Disney+, the company’s upcoming streaming service.
  • She will serve as senior vice president of business affairs for Disney’s direct-to-consumer and international segment, and "will lead all aspects of business affairs strategy, policy and procedure for the Disney+ content and marketing team."
  • Jaffer is also expected to work closely with Disney-ABC Television.
  • Disney+ is slated to make its debut in late 2019 and will be a direct competitor with Netflix.

About Tehmina Jaffer:

  • During her time at Netflix, Jaffer served as a director of original series.  She helped to develop business strategies for some of the streamer’s biggest shows including:
    • 13 Reasons Why
    • Narcos
    • Maniac

What they’re saying:

  • Ricky Strauss, president of content and marketing for Disney+: "Tehmina is an outstanding executive whose expertise and experience will provide tremendous value as we continue to ramp up our Disney+ original programming efforts. Her insights into the evolving nature of deal-making in the streaming space are vital to our efforts. Tehmina is smart, innovative and hardworking and I couldn't be more excited to have her join us."

About Disney+:

 
 

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