Marvel and NetEase Announce Partnership to Develop New Games, Series for Chinese Market

Marvel and NetEase have announced the launch of a new strategic partnership that will focus on creating gaming, comic, and television content for fans in China and beyond. The two companies will draw inspiration from Marvel’s vast collection of characters to develop these new offerings.

What’s happening:

  • NetEase, Inc., one of China’s leading internet and online game services providers, and Marvel Entertainment, announced their strategic partnership at NetEase Games Annual Product Launch today.
  • The two companies will collaborate to create original entertainment content based on internationally beloved Marvel stories.
  • Joint products including games, television series and comic books featuring Marvel characters will be developed for users in China and beyond.

What they’re saying:

  • William Ding, founder and CEO of NetEase: “Having admired the work Marvel has created over the years, we are excited to incorporate these beloved stories and characters into world-class entertainment content for global fans. Adhering to NetEase’s brand statement of ‘Passion of Gamers’, we will work hard to deliver the type of high-quality content that game players and Marvel fans will be pleased to see.”
  • Dan Buckley, President of Marvel Entertainment: “Marvel’s Super Heroes have inspired an entire universe of storytelling that resonates across today’s media – and games are one of the best ways to experience those stories. As a global leader in online games, NetEase is the perfect fit to help bring the Marvel Universe to more fans around the world. We can’t wait to share more about the exciting new games and other content that will be developed with this partnership.”

About Marvel:

  • Established in 1939, this year marks Marvel’s 80th anniversary, celebrating its tradition of telling impactful and lasting stories that fans worldwide enjoy in:
    • Comic books
    • Movies
    • Television series
    • Games
    • Other forms of entertainment

About NetEase:

  • In the past two decades, NetEase has earned its reputation as a premium content provider in China, not only in games, but also in education, music and e-commerce.
  • In more recent years, the Company continues to establish itself in the global scene with new successful game launches in multiple geographies.
  • By partnering with major international IP owners, NetEase is one step closer to being the true global games company it envisions itself to be.