During the Disney Parks, Experiences and Products panel at D23 Expo today, Bob Chapek, chairman of the division, announced a partnership between Disney and Target that will bring the magic of the Disney Store to Target locations.

  • The collaboration encompasses experiential retail and merchandising – including the launch of 25 Disney stores within select Target stores nationwide on October 4.
  • 40 additional locations will also opening by October 2020.
  • The 25 Target locations receiving the first Disney Stores will be:
    • Allen North #2516 (Allen, Texas)
    • Austin NW #1797 (Austin, Texas)
    • Bozeman #1237 (Bozeman, Mont.)
    • Brighton #922 (Brighton, Mich.)
    • Chicago Brickyard #1924 (Chicago, Ill.)
    • Clearwater #1820 (Clearwater, Fla.)
    • Denver Stapleton #2052 (Denver, Colo.)
    • Edmond #1398 (Edmond, Okla.)
    • Euless #1368 (Euless, Texas)
    • Houston North Central #1458 (Spring, Texas)
    • Jacksonville Mandarin #1300 (Jacksonville, Fla.)
    • Keizer #2110 (Keizer, Ore.)
    • Lake Stevens #1331 (Lake Stevens, Wash.)
    • Leesburg #1874 (Leesburg, Va.)
    • Loveland #1178 (Loveland, Colo.)
    • Maple Grove North #2193 (Maple Grove, Minn.)
    • Mobile West #1376 (Mobile, Ala.)
    • Murrieta #1283 (Murrieta, Calif.)
    • New Lenox #2028 (New Lenox, Ill.)
    • Pasadena #1396 (Pasadena, Texas)
    • Philadelphia West #2124 (Philadelphia, Pa.)
    • San Jose College Park #2088 (San Jose, Calif.)
    • South Jordan #2123 (South Jordan, Utah)
    • Stroudsburg #1260 (Stroudsburg, Pa.)
    • Waterford Park #2068 (Clarksville, Ind.)
  • Disney store at Target locations will be a Target-operated, branded “shop-in-shop” layout with an average of 750 square feet, strategically located inside Target stores adjacent to kids clothing and toys.
  • Disney store at Target will launch just when the new assortment of merchandise from Disney’s Frozen 2 and Star Wars: The Rise of Skywalker hits shelves.
  • In addition, guests will find an all-new, Disney-focused digital experience on Target.com today.
  • Guests will be able to browse and shop a variety of Disney Princess, Star Wars, Marvel, Disney Junior characters, classic Disney plush, apparel, home and holiday-specific products.
  • They’ll also be able to access collectible merchandise, including the Disney Animators’ Collection with dolls, clothing and accessories.
  • Guests will be able to take advantage of all of the benefits of shopping at Target when they purchase items from Disney store at Target,
  • Additionally, a new Target store will open at Flamingo Crossings Town Center at the western entrance of the Walt Disney World Resort in 2021 to bring the convenience of Target shopping to Disney park guests.

What they’re saying:

  • Brian Cornell, chairman and chief executive officer, Target: “With a shared focus on families and unwavering commitment to our guests, we are excited to evolve our relationship with Disney to bring ease, convenience and joy to more families and fans with unique and differentiated retail experiences that can only be created through our two companies. We believe the combination of Disney’s unmatched entertainment and storytelling with our omni-channel retail platform will create inspiring and unique experiences for our guests. This collaboration reflects the strength of our platforms and assets to create value for guests and growth for both companies beyond the traditional retail model.”
  • Bob Chapek, Chairman, Disney Parks, Experiences and Products: “Disney and Target share a common vision to provide our guests and consumers with innovative and unique experiences, and high quality product.”
  • Chapek: “Our products help fans and families live the magic wherever and whenever they want. And we know the way consumers shop for those products is changing—so we’re making the magic easier to access than ever before through this collaboration that will bring Disney store magic to Target stores.”
 
 

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