“Marvel By Design” Shares a Look at the Design Process Behind the Brand’s Graphic Elements

Marvel has announced Marvel By Design, a new book celebrating and exploring the company’s design process including logos, covers, and more.

(Marvel)

(Marvel)

What’s Happening:

  • Marvel has announced Marvel By Design, giving readers an in-depth look at the design process behind the brand’s graphic elements including covers, logos, layout, and color palettes.
  • Readers will learn the Marvel Method and how it can serve as a template for creatives in all works, not just comics.
  • Those interested can pre-order the book soon through gestalten’s website.
  • Marvel By Design will release November 18 in the U.S. and this September in the E.U.

About the Book:

“As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel's comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more.

Marvel By Design will celebrate the company's visual language with in-depth exploration of the design process behind the brand's most recognizable graphic elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics.

Throughout the book, Marvel By Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.”

(Marvel)

(Marvel)