ABC Brings Surfing Fun to Both Coasts In Celebration of New Series “The Ultimate Surfer”

ABC is inviting fans to ride a wave of excitement in anticipation of their new series The Ultimate Surfer. Ahead of the August 23rd premiere, fans can enter a sweepstakes contest for a chance to visit the Surf Ranch, and lucky guests in California, New Jersey, and Florida can enjoy merchandise, giveaways, and hands on experiences.  

What’s Happening:

  • ABC’s The Ultimate Surfer is giving surfing fans some sweet experiences before the series premiere this summer!
  • This past June, ABC celebrated the series at the World Surf League’s Surf Ranch Pro event via an exclusive VIP lounge experience. And there’s more on the way!
  • ABC will host special experiences to promote the show, offer an Ultimate Surfer Sweepstakes, and team with surf shops in California, Florida, and New Jersey for cool giveaways and more.
  • The Ultimate Surfer kicks off with a two-night premiere on Monday, August 23rd, and Tuesday, August 24th (10:00-11:00 pm EDT), following all-new episodes of Bachelor in Paradise.

Special Premiere Experience:

  • The summer will continue to heat up when invited guests get a chance to walk down the blue carpet at the beautiful Fairmont Miramar Hotel & Bungalows in Santa Monica, California, to celebrate The Ultimate Surfer and Bachelor in Paradise premieres.
  • The event will feature an exclusive first look at each series and include live entertainment, themed food, drinks and some tropical fun with stars from each series in attendance.

Santa Monica Pier Pop-Up Experience:

  • Sponsored by Heineken, the world-famous Santa Monica Pier will host The Ultimate Surfer adventure, a three-day pop-up experience.
  • The event will take place Thursday-Saturday, August 12-14 from 11 am-7 pm daily and will feature:
    • Cast appearances
    • Live music
    • Daily surf lessons
    • Professional surfboard shaper
    • Silkscreen printing station
    • Custom Airstream photo experience
    • Talent appearances
    • Themed interactive games
    • Free giveaways
    • And much more

The Ultimate Surfer Sweepstakes:

  • Dreamed of surfing the perfect waves at the Surf Ranch? The World Surf League’s Ultimate Surf Ranch Experience Sweepstakes gives you the chance to make that a reality!
  • Guests can enter now at for a shot to win the ultimate Surf Ranch experience for you and three lucky friends.
  • The Grand Prize includes:
    • One-night stay in the Surf Ranch Airstreams
    • New Outerknown gear
    • Once-in-a-lifetime surf session
  • Other prizes include a Firewire surfboard and Outerknown shopping sprees.
  • Open to legal U.S. residents, 18 and older.

Branded Merchandise and Giveaways:

  • From August 9-24 ABC has teamed up with surf shops in Southern California, New Jersey and Florida to distribute free The Ultimate Surfer branded sunglasses, board stickers and sunscreen to fans and guests.
  • Brand ambassadors are hitting beaches on the east and west coasts to hand out branded lip balm, sunscreen, board stickers and more to sunbathers and wave riders.
  • Participating Surf Shops are located in:
    • Los Angeles County, Calif.
    • Orange County, Calif.
    • Miami, Fla.
    • Orlando, Fla.
    • New Jersey

About The Ultimate Surfer:

  • “The Ultimate Surfer will gather some of the world’s greatest up-and-coming surfers to train and live together as they battle it out at the World Surf League’s (WSL) state-of-the-art Surf Ranch in Lemoore, California, powered by Kelly Slater’s human-made wave technology, in the hope of competing amongst the best athletes in the world’s fastest-growing sport.”
  • Former NFL quarterback Jesse Palmer is set to host the surf competition series with sports anchor Erin Coscarelli and the iconic voice of professional surfing Joe Turpel to serve as commentators.
  • Eleven-time surfing world champion Kelly Slater is the lead consultant and also serves as a special correspondent.