Loungefly will be debuting some new accessories and apparel later this month and early next month for the 70th anniversary of Alice in Wonderland and the upcoming holiday season.
What’s Happening:
- Loungefly, the fan-forward lifestyle brand from Funko, Inc. officially announced its second collection for Loungefly Apparel, the company’s casual apparel line, celebrating the 70th anniversary of Disney’s classic animated film Alice in Wonderland.
- Incorporating the pret-a-porter brand’s innovation in licensed fashion to Loungefly Apparel, the latest collection will be available online on September 3, as well as Loungefly’s Alice in Wonderland accessories.
- The Alice in Wonderland collection by Loungefly Apparel will include a cropped hoodie (MSRP: $65.00), unisex button-up shirt (MSRP: $48.00) and T-shirt (MSRP: $35.00), available on Loungefly.com. The hoodie also comes with a pin-collecting lanyard and logo-printed drawstrings for fans who love collecting Disney pins.
- Loungefly Apparel consistently and cohesively works in tandem with the Loungefly line, so fans can pair the latest casual apparel pieces with related accessories. For Alice in Wonderland, fans can add flair to their Loungefly Apparel outfits with Loungefly’s existing Cheshire Cat Crossbody Bag and limited-edition 3” Collector Box Sliding Enamel Pin. The brand will also release a two-in-one Alice in Wonderland Cosplay Mini Backpack with detachable Dinah wristlet (MSRP: $100.00), Alice in Wonderland Keyhole Crossbody Bag (MSRP: $65.00) and Keyhole Cardholder (MSRP: $20.00), arriving on Loungefly.com in August.
- Beginning fall 2021, Loungefly will drop the whimsical collection on Loungefly.com, featuring the best go-to gifts leading up to the holiday season. Signature accessories include mini backpacks (MSRP: $80.00), crossbody bags (MSRP: $65.00) and wallets (MSRP: $40.00). Select Disney items, including the Disney Mickey and Minnie Mouse Gingerbread collection, will feature mini backpacks with snaps to hold corresponding Minnie ears (Backpack with ears, MSRP: $100.00; Ears sold separately, MSRP: $30.00) – an extension of Loungefly’s popular and beloved Parks line, which quickly generated fan excitement and sold out shortly following its release. Complementing the holiday theme, Loungefly accessories will showcase pom poms to mimic snow (select items from the Disney and Elf collections),
What They’re Saying:
- Loungefly Creative VP Liz DeSilva: “The Loungefly creative team has been inspired by the whimsical style of Alice in Wonderland and is excited to share the Loungefly Apparel collection with fans. Further strengthening our relationship with the Disney brand, from Funko to Loungefly and now Loungefly Apparel, we’re honored to be part of the animated film’s milestone anniversary celebration with a new collection that fans will love.