A multi-year sponsorship deal between Disney and Nikon has apparently come to an end based on the removal of Nikon signage and branding throughout the Disney Parks.
What’s Happening:
- While walking through EPCOT, we noticed that Nikon branding had been removed from photo spots around the park, and is now replaced by signs that say “photo spot suggested by Disney Photopass.”
- This, along with other signs where the Nikon branding had been removed (such as The Darkroom at Disney’s Hollywood Studios), is a clear indicator that the sponsorship has ended.
- Across the country at Disneyland, the Main Street Photo Supply Co, presented by Nikon, closed recently and was revealed only hours ago to be transforming into Plaza Point, a new store celebrating various holidays, bringing the wonder and whimsy of worldwide celebrations to Main Street U.S.A.
- Disney PhotoPass photographers have also been seen without the Nikon-branded vest and all other Nikon logos removed from their costume.
- Back in December of 2012, a long-running partnership between Kodak and the Walt Disney Company had ended, with Nikon signing a deal in November of 2013. In that deal, Nikon-branded photo spots were labeled, and Photographers for Disney Photopass, Fairy Tale Weddings and Adventures by Disney were all equipped with Nikon cameras and accessories. At the time, the length of the deal was not disclosed.
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