Good Morning America has announced the new holiday initiative, “GMA Gives Back,” giving back to viewers with surprises throughout the holiday season.

What’s Happening:

  • Good Morning America has announced “GMA Gives Back,” a new initiative giving back to viewers with surprises big and small throughout the holiday season.
  • Each week, GMA will feature viewers on the show who have been helping their community and spread holiday cheer through daily giveaways of gift boxes filled with goodies and more. Those passing through Times Square will also have a chance to participate by checking out the seasonally-decorated GMA studio windows, spotlighting “GMA Gives Back.”
  • Year-round, GMA highlights viewers who are making a positive impact, showcasing their work in the community and supporting them in their philanthropic efforts. During “GMA Gives Back,” the show will be featuring some of these viewers and paying it forward with exciting surprises that they can use to improve their own lives and continue their inspiring work.

  • GMA will also thank viewers this holiday season by giving them a daily opportunity to win gifts through the “GMA Gives Back Holiday Giveaway.” From November 29th to December 17th, viewers can enter daily, Monday through Friday, between 7 a.m. and 12 p.m. EST by capturing the QR Code on-screen during the show or visiting Four winners will be chosen daily and will receive a gift box of goodies and a $200 gift card to make their holiday season even more jolly.
  • To keep the holiday fun going, starting Monday, November 29th, the decorated GMA studio windows will feature a video of the anchors looking back at their favorite moments from the past year where GMA honored viewers who were supporting and championing their community.
  • Passersby in Times Square will have the opportunity to donate to Toys for Tots through an activation in the other studio window. For more than 70 years, Disney has supported the Marine Toys for Tots Program to provide hope during the holidays by delivering new toys to children in need across the U.S. Through this December 24, donate a toy online at to help bring a smile to a child’s face for the holidays.
  • Good Morning America airs Monday – Friday (7:00-9:00 a.m. EST) on ABC.