This week, Disney kicked off its 10th Annual Magic of Storytelling campaign with First Book, a nonprofit organization that puts free or affordable books and resources into the hands of educators who serve children in need.
What’s Happening:
- With excitement for the next generation of diverse creators, thinkers and leaders, Disney is working to ensure that all young people have an opportunity to believe in possibilities, build new skills, and create the future they imagine.
- Running through February and March, the Magic of Storytelling campaign will come to life through the dynamic voices of storytellers and talent from some of Disney’s most beloved books, series, and movies.
- You’ll be able to watch storytimes by fan-favorite Disney actors, or learn storytelling tips from beloved Disney creators. Listen as author Julie C. Dao shares her top three things that make a good story, while Jennifer Calonita talks about the importance of always having a notebook handy.
- First Book is focused on creating systemic change and identifying and breaking down barriers in education to ensure educational equity for millions of children living in poverty across the U.S.
- For more than two decades, Disney Publishing Worldwide has donated millions of books to First Book, and continues to support their efforts through shopDisney’s “Buy a Book, Give a Book” campaign.
- For every book purchased on shopDisney.com now through December 31, 2022, Disney will donate a book to First Book.
- From now through March 31, 2022, everyone is welcome to join the Magic of Storytelling. Visit MagicOfStorytelling.com to find out how you can help Disney and First Book provide even more books to kids in need.