Later this year, The Walt Disney Company plans to roll-out an ad-supported tier of its popular Disney+ streaming service. Ahead of that launch, the company has revealed some restrictions it will place on the platform’s advertisements.
- According to Variety, when Disney+ introduces its ad-supported service tier, it will not allow advertisements for alcohol nor will it allow political advertising.
- Additionally, the platform will not enable rival entertainment brands to advertise on the streaming service.
- Reportedly, Disney+ is also looking at how it will handle serving ads on content aimed at pre-school audiences, including running no ads when a user with a young children’s profile is watching.
- As far as ad load goes, Disney+ will apparently average around four minutes per hour or less according to Variety sources.
- Disney declined to make executives available to the outlet for comment.
- This report comes just ahead of Disney’s upfront presentation today, which will be the first held since news of the ad-supported Disney+ platform was revealed.
- No exact launch date for the offering has been announced but it is expected to launch in the U.S. by the end of calendar 2022 followed by additional markets in 2023.