Disney+ Will Reportedly Not Allow Alcohol or Political Ads on the Platform

Later this year, The Walt Disney Company plans to roll-out an ad-supported tier of its popular Disney+ streaming service. Ahead of that launch, the company has revealed some restrictions it will place on the platform’s advertisements.

What’s Happening:

  • According to Variety, when Disney+ introduces its ad-supported service tier, it will not allow advertisements for alcohol nor will it allow political advertising.
  • Additionally, the platform will not enable rival entertainment brands to advertise on the streaming service.
  • Reportedly, Disney+ is also looking at how it will handle serving ads on content aimed at pre-school audiences, including running no ads when a user with a young children’s profile is watching.
  • As far as ad load goes, Disney+ will apparently average around four minutes per hour or less according to Variety sources.
  • Disney declined to make executives available to the outlet for comment.
  • This report comes just ahead of Disney’s upfront presentation today, which will be the first held since news of the ad-supported Disney+ platform was revealed.
  • No exact launch date for the offering has been announced but it is expected to launch in the U.S. by the end of calendar 2022 followed by additional markets in 2023.
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