National Geographic’s Genius: Aretha has partnered with Live Nation for a nationwide marquee takeover to honor the legacy of the “Queen of Soul,” Aretha Franklin. Twenty marquees will go live beginning Monday, March 15 through Wednesday, March 24.

  • These marquees will once again place Franklin in her rightful spot as a headliner with “All Hail The Queen #GeniusAF 3.21.21.”
  • During an unprecedented time in history, this Genius: Aretha activation not only spotlights the indisputable Queen of Soul’s legacy but also uplifts live music venues across the nation.
  • Additionally, as part of this activation, National Geographic is making a donation to Crew Nation, a global relief fund launched by Live Nation and powered by nonprofit partner Music Forward Foundation that provides financial support for live music crews impacted by the global pandemic and beyond.
  • The Genius: Aretha will feature a marquee takeover on the outside of some of the nation’s most iconic venues for ten days. The venues include:
    • The Aretha Franklin Amphitheatre, Detroit, MI
    • The Fillmore Detroit, Detroit, MI
    • Gramercy Theatre, New York, NY
    • Irving Plaza, New York, NY
    • The Wiltern, Los Angeles, CA
    • Hollywood Palladium, Los Angeles, CA
    • The Met, Philadelphia, PA
    • Warner Theatre, Washington D.C.
    • The Fillmore Silver Spring, Silver Spring, MD
    • Tabernacle, Atlanta, GA
    • The Fillmore Charlotte, Charlotte, NC
    • Louisville Palace, Louisville, KY
    • The Fillmore New Orleans, New Orleans, LA
    • Byline Bank Aragon Ballroom, Chicago, IL
    • The Fillmore Auditorium, Denver, CO
    • Old National Centre, Indianapolis, IN
    • Varsity Theater, Minneapolis, MI
    • House of Blues Houston, Houston, TX
    • The Aztec Theatre, San Antonio, TX
    • The Observatory North Park, San Diego, CA
    • August Hall, San Francisco, CA

More on Genius: Aretha:

  • From 20th Television and Imagine Television, this new season of the Emmy award-winning anthology series will premiere on National Geographic with double-stacked episodes across four consecutive nights, beginning on Sunday, March 21, at 9/8c.
  • The premiere episodes will be available the next day on Hulu, culminating in a celebration of Aretha Franklin’s birthday, with all eight episodes available to stream by Thursday, March 25.
  • Check out Alex’s review of Genius: Aretha here.