- Disney seeks to hit its goal of profitability for its direct-to-consumer business in 2024, and the move could fire up slowing subscriber growth for the service.
- Disney would be joining the majority of entertainment companies, including WarnerMedia, Discovery, NBCUniversal and Paramount Global, that have launched ad-supported tiers of their streaming services as they seek to grow in the increasingly competitive streaming market. The moves signal how the focus of video streaming has shifted away from ad-free services, like that pioneered by Netflix more than a decade ago, to a more traditional ad-supported television model.
- Launch would make Netflix the only major streaming service without ads.
- Discussions signal the importance of advertising in streaming.
- Disney is making the move as U.S. subscriber growth slows.
More Disney+ News:
- The Marvel Cinematic Universe on Disney+ is about to expand even more. On March 16th, Disney+ will add more Marvel live-action series titles to its expansive content offering in the U.S., Canada, U.K., Ireland, Australia, and New Zealand with the addition of several series.
- Kal Penn has been tapped as a lead opposite Tim Allen and Elizabeth Mitchell in The Santa Clause, Disney+’s upcoming limited series from Last Man Standing creator Jack Burditt.
- Disney+ has greenlit its first Dutch drama series, ordering the 8-episode psychological thriller Nemesis, an adaptation of the best-selling crime novel from writer Simon de Waal.