ESPN and Autograph, the Web3 brand co-founded by Tom Brady that is pioneering a new era of digital experiences, today announced a multi-year deal for ESPN’s first NFT.
- The collaboration kicks off with a NFT collection based on Man in the Arena: Tom Brady, the 10-part ESPN+ documentary series produced by Religion of Sports, a media company in which Brady is also a co-founder.
- The Man in the Arena: Tom Brady Collection, designed in partnership with Autograph and Religion of Sports, drops April 6, and is exclusively available to view on Autograph.io and for sale on DraftKings Marketplace. The first NFT release coincides with the documentary becoming more widely available for fans to watch across the entire Disney Bundle – ESPN+, Hulu and Disney+ – for a limited time.
- The collection consists of three ESPN zine covers illustrating Brady’s career, wins and achievements. Brady will also be signing fifty NFTs from the collection. A second collection themed as “Back in the Arena” will drop in conjunction with the debut of the series’ tenth episode on ESPN+.
- The Man in the Arena series, directed by Gotham Chopra, features Brady and other notable figures deconstructing the milestones of his legendary NFL career, mining the psychological and emotional terrain of each victory and defeat.
More ESPN News:
- For a limited time only, Man in the Arena: Tom Brady will be on multiple streaming services including Disney+ and Hulu.
- The 2022 Department of Defense Warrior Games, hosted by the U.S. Army’s Training and Doctrine Command, will take place at ESPN Wide World of Sports Complex at the Walt Disney World Resort from August 19-28th.
- ESPN Press Room shared that ESPN+ is going to stream 10 major league baseball spring training games