Disney, Lucasfilm Launch Weekly Obi-Wan Wednesdays Campaign Featuring Exciting “Obi-Wan Kenobi” Merchandise

Star Wars fans across the galaxy can grow their most impressive collections with even more amazing Star Wars merchandise as Disney and Lucasfilm present Obi-Wan Wednesdays! From toys and collectibles to books, apparel and more, this new campaign is sure to be a hit with Sith and Jedi alike!


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Obi-Wan Wednesdays 

For the next 6 weeks, Star Wars fans will be over their lekku in merchandise now that Disney and Lucasfilm have launched their “Obi-Wan Wednesdays” global campaign. Announced first on StarWars.com, the campaign spans consumer products, games, and publishing and will introduce new Star Wars goods each week through the end of the year.

How to Shop:

  • Every Wednesday from now through June 29th, fans can look for new products and content, from licensees like Hasbro, The LEGO Group, Funko, Mattel and many more, to be revealed each Wednesday at 10 am PT / 1 am ET, with select pre-orders starting Thursdays at 10 am PT / 1 pm ET.

What They’re Saying:

  • Paul Southern, senior vice president, Franchise & Licensing, Lucasfilm, Disney Consumer Products, Games and Publishing: “Star Wars fans are gearing up for a fresh look at the roots of the iconic battle between the light side and dark side with Obi-Wan Kenobi, and these new products will give them a chance to revisit favorite characters, as well as celebrate new moments as this epic story continues.”

Week Six

We’ve made it to the end of Obi-Wan Wednesdays and this week wraps up with Obi-Wan and Darth Vader reveals from FiGPiN and Funko, plus some other offerings from Hasbro and PopSockets.

Obi-Wan Kenobi and Darth Vader by Funko Pop!

Obi-Wan Kenobi and Darth Vader by Funko Pop!

Week Five

As we draw closer to the end of the merchandise campaign, Hasbro, Funko and Gentle Giant deliver fantastic collectibles. Fans will also appreciate the selection of PopSockets available as well as some fun fashions from Target and BoxLunch.

Week Four

Today, Star Wars reveals some of the new figures coming from Hasbro inspired by characters we’ve recently met in the series including, Purge Trooper and a Kawlan Roken. There’s also pajama pants at Target and a Mission Fleet Airspeeder toy.

Week Three

This week Obi-Wan Wendnesdays is all about the toys as collectible figures inspired by Obi-Wan Kenobi. From a new Funko Pop! bobblehead and Hasbro’s Retro Collection (coming tomorrow), to a Lola plush (you read that correctly), the latest reveals will inspire creativity in fans of all ages.

Week Two

It’s another exciting week of reveals inspired by Obi-Wan Kenobi with an assortment of toys and figures themed to the first two episodes of the series. Collectors will appreciate Hasbro’s Black Series offerings, while Funko fans have a new Pop! figure to be excited about. Finally, let your kids’ imaginations run wild with Star Wars: Lightsaber Forge kits from Hasbro.

Cool Collectibles

Hasbro continually delivers great products in their Black Series line. Pre-orders open soon for Obi-Wan in his Tibidon Station look alongside a menacing Darth Vader. New character Haja Estree has a few tricks up his sleeves and this cool bobble head Pop! deserves a place in your collection. If your tastes skew a bit more sinister, there’s always Reva. She’s wielding her deadly lightsaber…with both blades extended!

Lightsabers and LEGO

Kids can imagine fighting as either Obi-Wan or Darth Vader with the latest additions to the Lightsaber Forge line from Hasbro. Each comes with a series of parts so fans can build their own weapon in a style unique to them. For LEGO fans, the Inquisitor Transport Set will offer hours of entertainment as kids recreate their favorite moments from the series.

Pre-orders for many of these items open tomorrow at 10am PT. Check back soon for links to your favorites!

For more Star Wars inspired shopping StarWars.com reminds fans to check out BigBadToyStore.com, Walmart.com, and LEGO.com.

Week One

Star Wars kicks things off with the introduction of Reva (as an action figure and Pop!), a Darth Vader Walmart exclusive, LEGO and a vintage style micro Obi-Wan collectible. Be sure to tune in to Disney+ on Friday to see how this story unfolds!

Starting May 26th, fans can pre-order this Hasbro Black Series Reva action figure themed to Reva aka The Third Sister — the villainous Inquisitor from Obi-Wan Kenobi. Along with the 6-inch scale figure, fans can bring home a 3.75-inch version as part of the Vintage Collection and Retro Collection. 

Clear room on those display shelves for the Funko Pop! iterations of Reva—the lightsaber-wielding Inquisitor—along with Obi-Wan Kenobi and Darth Vader.