Photos: Devil's Roast Newsstands Take Over NYC Ahead of "The Devil Wears Prada 2"
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This week in New York, check out popups throughout the city celebrating the upcoming release of The Devil Wears Prada 2.
What’s Happening:
- We are only about two and a half weeks away from The Devil Wears Prada 2, and fans living in or visiting in New York City can jump in on some editorial pop-up fun!
- Throughout Manhattan, special carts called Devil’s Roast are set to appear, highlighting Miranda Priestly’s go-to morning coffee order.
- Laughing Place had a chance to visit the special pop-up ahead of its debut on April 14th, getting to check out just a few of the amazing offerings available.
- Stylized like a newsstand, the cart will allow fans 21+ to pick up a Devil’s Roast beverage, which is a Grey Goose espresso martini with three gold dusted espresso beans.
- For those under 21, the pop up will also allow you to enjoy gold dusted popcorn and complimentary products from L’Oreal.
- We weren’t able to take part in the free treats, as the activation was wrapping up for the evening after huge crowds caused them to run out of many of the giveaways.
- Of course, the large, devil-horned heel is there for you to take pictures in front of.
- The most exciting aspect of the pop-up are free issues of Runway Magazine, the fiction-fashion publication from the film series!
- You can check out the pop-up at Hudson Yards, Zuccotti Park, and Manhattan West Plaza on April 14, 21, and 23 from 12PM - 2PM and 4PM - 6PM.
- Meanwhile, on the West Coast, another pop-up has also arrived in Hollywood.
- For those who won’t be able to pick up their own copy of Runway Magazine, the entire issue is also available online!
About The Film:
- The Devil Wears Prada 2 picks up 20 years after the first film, and is said to see Miranda Priestly (Meryl Streep) facing the decline of magazine publishing.
- Runway is suffering financially, and Priestly will turn to Andy Sachs (Anne Hathaway) and Emily Charlton (Emily Blunt) for help.
- The Devil Wears Prada 2 hits theaters on May 1st!
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