“Marvel Mania” Celebrates Fifth Year With Global Retail Events Activations

by |
Tags: ,

What’s Happening:

  • The preeminent Marvel retail celebration Marvel Mania makes its anticipated return bringing kids, families and fans new ways to wear, collect, connect and play with Earth’s Mightiest Super Heroes.
  • Now in its fifth year Marvel Mania offers an exciting suite of global retail activations, new content launches and must-have products for fans of all ages.
  • Marvel Mania all kicks off in Europe this August with the Marvel-sponsored Superhero Series sports challenge in the UK and continues with a host of global activities running through the fall.

What They’re Saying:

  • Paul Gitter, SVP, Marvel Licensing: “What started as a targeted retail campaign in the U.S. has grown into an international celebration with a wide range of retailers and more than a hundred global licensees supporting worldwide. The success of ‘Marvel Mania’ is a testament to the strength, power and diversity our characters represent on screen and beyond with amazing products and experiences.”

Marvel Mania International Events

United Kingdom:

  • Powered by Marvel, the Superhero Series is the UK’s largest interactive sporting event dedicated to people with disabilities.
  • Six families and their celebrity team captains will be starring in a special shopDisney-sponsored Channel 4 program as they take on this year’s ‘At Home Superheroes’ challenge. The event will air in the UK on August 15.
  • Additionally, Marvel will bring the energy of its iconic Super Hero characters to participants’ homes and neighborhoods through downloadable games, signs and more.

Mexico:

  • Marvel will be announcing an exciting collaboration with a sporting and cultural phenomenon this October.

United States:

  • shopDisney.com will feature an epic, month-long Marvel Mania collector event where action-packed products, content and Marvel-themed accessories and apparel will debut.

China:

  • Marvel’s Find Your Power campaign will launch this fall with additional Asia Pacific region retail touch points, new product offerings, and multiple consumer activations running through 2021.

Japan:

  • “A Universe of Heroes” exhibition celebrates the Marvel Cinematic Universe opening in Osaka, Japan from August 10 – November 23 with limited-edition products sold exclusively at the exhibition including BEAMS Marvel t-shirts designed by three local artists.

Marvel Mania Merchants

All participating retailers will feature unique Marvel Mania promotions and special offers.

  • Walmart
  • Target
  • Amazon
  • Kohl’s
  • Hot Topic
  • Box Lunch
  • FYE
  • Party City
  • Walgreens
  • Books-A-Million
  • shopDisney
  • Disney store

In the UK and Europe marquee retailers include:

  • Tesco
  • Sainsbury’s Argos
  • Smyths
  • ASDA
  • Amazon
  • Carrefour

Fans in Southeast Asia, India and Middle East can look forward to an exciting line-up of Marvel campaigns across the region’s largest online retailers and e-Commerce platforms:

  • Lazada
  • Shopee
  • Flipkart
  • Amazon

Latin America rounds out the program with support from:

  • El Palacio de Hierro
  • Walmart
  • Marathon

Merchandise

Fans will also be able to shop an exciting cross-category merchandise portfolio spanning video games, publishing, apparel, accessories, toys and including:

  • Marvel FANatics – Offerings for the diehard Marvel fan:
    • X-Men 20th Anniversary collectible toys by Hasbro
    • Marvel Zombies FUNKO Pops! collectibles
    • Marvel Maglite Flashlights – Captain America, Spider-Man and more
    • Toys and collectibles from Hasbro, inspired by the highly-anticipated Marvel’s Avengers video game
    • LEGO Marvel Studios Iron Man art set
    • Find out which comic books have truly helped define Marvel Comics with Marvel: Greatest Comics: 100 Comics that Built A Universe from DK

  • Marvel Best Bets For Kids and Teens – Kids can immerse themselves in Marvel Super Hero action through toys, roleplay, and apparel that’s the perfect fit for any adventure:
    • BattleWorld Thanos Ship Showdown from Funko
    • Black Widow apparel and footwear launches from:
      • El Palacio de Hierro in Mexico
      • Marathon in Peru
      • Adidas in Europe and Disney store
    • Spider-Man: Maximum Venom toys from Hasbro, LEGO and Funko
    • The third book in the Rocket and Groot picture book series by Brendan Deneen, Snow Day for Groot! 
    • The Marvel Storybook Collection
  • Living The Marvel Lifestyle – Fans can show their love through new collaborations and games, including: