Her Universe Disney Princess Athletic Dresses Launch Feb 25

Her Universe is set to release line of Disney Princess athletic dresses, merging high-performance running gear and character bounding.

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UPDATE (2.25.2026): The assortment of athletic dresses has arrived at Disney Store! For added magic, the Cinderella dress from the first wave has returned, and a Disney Princess style for girls is available too!

What's Happening:

The collection features five distinct silhouettes, each engineering specific character design elements into functional activewear suitable for endurance sports or park days.
- Ariel - Ombre transition from lavender to seafoam teal, replicating the color blocking of Ariel’s seashells and tail. The bodice includes a ruched "shell" bust detail.
- Belle - This yellow outfit incorporates a central red rose accent and resembles the classic gown from the Beauty and the Beast dance scene.
- Snow White - This dress features a navy bodice with a high-contrast yellow skirt and integrates a red bow detail and "puff sleeve" accents.
- Tinker Bell - Features a vibrant lime green bodice with a scoop neckline adorned with pixie dust and a Tinker Bell silhouette.
- Cinderella - Resembles the classic blue gown from the ball scene.
The collection launches online and likely at select Disney Parks retail locations on February 25.
Official pricing online ranges from $49.99-$69.99. This is slightly more than previous Her Universe activewear dresses, which retailed up to $65.
Unlike costume pieces, these dresses typically feature built-in shorts with pockets (essential for phone/gel storage during marathons), 4-way stretch fabric, and reinforced stitching to withstand high-impact activity.
The athleisure cut allows these pieces to transition from a 10K race directly to a brunch reservation at Lamplight Lounge without requiring a costume change.

POV: Your 2026 fitness goals require a little Magic. Her Universe Athletic Dresses cross the finish line on February 25. 🏃‍♀️ pic.twitter.com/SM2SRGeGeG
— Disney Store (@disneystore) February 18, 2026