LEGO Reveals New SMART Play Interactive Experience That Will Help Bring Brick-Built Star Wars Creations to Life

Today at CES (formerly known as the Consumer Electronics Show) 2026 in Las Vegas, the LEGO Group introduced the new LEGO SMART Play interactive experience that will help builders bring their creations to life in new ways, beginning with Star Wars sets coming this spring. More details below.

What's happening:

• The LEGO SMART Play system has been revealed at CES 2026, and it is powered by the new LEGO Smart Brick.
• Basically this means that LEGO builds constructed with the SMART Brick will interact with each other via lights and sounds, as activated by electronic sensors, "bringing creations to life with moments of surprise and discovery."

• In addition to SMART Bricks, the LEGO SMART Play system will incorporate SMART Tags and SMART Minifigures that all react in real-time to each other.

• In a demo video released by the LEGO Group, we can see how kids make use of the LEGO SMART Play system.

• ESPN host Arda Öcal was on hand at CES and shared this photo of Lucasfilm's Chief Creative Officer Dave Filoni posing with C-3PO, R2-D2, and Chewbacca on stage with representatives from the LEGO Group.

• Two other photos from Arda show off a few of the new LEGO Star Wars sets that will incorporate the SMART Play technology.

• The LEGO SMART Play system will make its debut on Sunday, March 1st with three new LEGO Star Wars building sets: Darth Vader's TIE Fighter ($69.99), Luke's Red Five X-Wing ($99.99), and the Throne Room Duel & A-Wing ($159.99).
• Pre-orders for these three sets will begin this Friday, January 9th at the official LEGO website.

What they're saying:

• LEGO Group Chief Product & Marketing Officer Julia Golden: "For over 90 years, the LEGO Group has sparked imagination and creativity in children around the globe. As the world evolves, so do we— innovating to meet the play needs of each new generation. LEGO SMART Play is the next exciting chapter in our LEGO System in Play and something we are super excited about being able to bring to the world at this scale."
• LEGO Group Senior Vice President & Head of Creative Play Lab Tom Donaldson: "The launch of LEGO SMART Play brings creativity, technology, and storytelling together to make building worlds and stories even more engaging, and all without a screen. We truly believe we are setting a new standard for interactive, imaginative experiences and can’t wait to see this innovation in the hands of kids when we launch this year."

More LEGO News:

• New 2026 LEGO sets from the Star Wars, Marvel, and Disney themes have arrived at Disney Store.
• Laughing Place's Mike Mack has reviewed the LEGO Avengers: Strange Tails animated Disney+ special.
• A limited time offer this past fall included a free LEGO Disney set with purchases at the LEGO Store or LEGO website.