Join the Ultimate Princess Celebration with Attire, Books, and Collectibles from Favorite Retailers

Earlier today, Disney launched their Ultimate Princess Celebration spotlighting the beloved characters who’ve taught us about bravery, kindness, courage and love. In addition to new stories, a playlist of favorite songs and fun activities, Disney has also introduced an exciting assortment of merchandise that fans are sure to love.  

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What’s Happening:

  • Disney’s Ultimate Princess Celebration is underway and fans around the world will have the chance to participate in the multi-year campaign with activities, entertainment, and merchandise.
  • Many fan favorite retailers are joining in the fun with collections available now or coming soon.
  • Disney Princesses will star in products from:
  • Below is a sneak peek at some of the collections that will be debuting throughout the year as well as links to select items available now.

Tales of Courage and Kindness Storybook Collection – Available Now

  • To kick off the celebration, Disney Publishing Worldwide has released an all new, empowering and heartfelt storybook collection by a diverse group of authors and illustrators, Tales of Courage and Kindness.
  • The collection of 14 original stories explore themes of kindness and courage, as told by each Disney Princess as well as Queens Anna and Elsa, and feature beautiful new illustrations of the characters and their unique stories.
  • Tales of Courage and Kindness will be available for free download beginning today until the end of August to help inspire children to create a kinder world.

Disney Princess Moana Lokai – Available Now

Happy Planner Planners, Journals and Stationery Accessories – Available Now

  • The Disney Princess collection is back with some new additions.
  • Get inspired by all the Disney Princess characters with new ethereal prints and artful sketched designs. These accessories are available for $6.99-$36.99.



Adidas The Little Mermaid Collection – Adidas Originals Flex Little Mermaid – Available Now

Other Retailers – Available Now

Hanna Anderson:






Chaser Brand:

Disney Castle Collection AR Experience

  • Fans can now experience the Disney Castle Collection like never before in an all-new immersive, digital environment.
  • The new Disney Castle Collection AR experience currently offers castles inspired by Jasmine and Elsa, with more set to launch later this year.
  • Visit the Disney Castle Collection AR Experience today to discover the latest digital experience from!