Following Disney taking operational control of Hulu, the first integration with the larger Disney organization has taken place. The Hulu Scripted Originals content team is being integrated into the Walt Disney Television organization.
What Is Happening:
- Craig Erwich, senior vice president of Scripted Originals for Hulu, will report to Dana Walden, chairman of Disney Television Studios and ABC Entertainment.
- Erwich will continue to lead scripted originals planning, development and commissioning for Hulu’s original comedies and dramas.
- Erwich’s team will remain housed within the Santa Monica Hulu headquarters.
- Hulu’s unscripted original programming, original film development and licensed live and on-demand content acquisition teams will remain in their current structure, reporting up to Hulu CEO Randy Freer.
- In addition, the streaming service’s overall content strategy, capital allocation and investment decisions, and originals content marketing will continue to be led by Hulu’s business and marketing teams.
What They Are Saying:
- Randy Freer, Hulu CEO: “As Hulu drives toward its ambitious subscriber and engagement goals, it is important that we take full advantage of the creative resources and production capabilities of Disney Television Studios, which are among the best in the world. Craig and his scripted originals team have created a broad, award-winning slate of programming for Hulu that drives culture and inspires conversation, and we’re looking forward to growing that caliber of scripted dramas and comedies on Hulu with the additional power of Walt Disney Television behind it.”
- Dana Walden, chairman of Disney Television Studios and ABC Entertainment: “Hulu Originals have been widely recognized for their originality, boldness and high level of quality. They are a meaningful part of what has driven the platform’s impressive growth over the past few years. Craig and his team have done excellent work. I am excited to work with Randy in this next phase of Hulu. This new structure will enable Hulu to have access to many of the best creators in the world and programming from all of the content engines inside of Walt Disney Television.”
Recent Hulu Originals:
Upcoming Hulu Originals: