Disney+ app downloads skyrocketed this past weekend as Hamilton made its way to the streaming platform.

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What’s happening:

  • What’s happening? Alexander Hamilton is what’s happening. This past weekend, Disney+ brought the filmed version of the stage musical to their streaming service to the excitement of Disney and theater fans everywhere.
  • Now, Yahoo Finance is reporting that a bump in app downloads of Disney+ could be linked to the film’s release.
  • According to data from two app firms, Sensor Tower and Apptopia, Disney’s streaming service app saw an increase in downloads of more than 60%.
  • Sensor Tower says the app downloads were up 64% for June 29-July 5 compared to the prior week; while Apptopia noted to Variety that the weekend Hamilton debuted on Disney+ downloads jumped 72% compared to the weekend average of the past month.
  • While this is potentially good news for Disney, we won’t know what this means for actual subscriber counts.
  • Disney will likely share how well the platform is performing during their upcoming Third Quarter Earnings Call on August 4th. 
  • If they do announce subscriber numbers, the quarterly data would cover Disney+ through June 30th.
  • As of the end of Q2, Disney+ already had more than 50 million subscribers in their global markets which include:
    • United States
    • Canada
    • Western Europe
    • New Zealand and Australia
    • India

More Hamilton News:

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